This Summer: MiracleMind on YouTube

MiracleMind: Ready to Meet its Customers

Companies succeed by getting lots of customers, getting to know them, giving them what they want, and serving them well. MiracleMind is ready to take our next step. Last fall, we surveyed our 14 target markets, each of which has over 10 million customers. This summer, we will reach out to these markets and get people - 10,000 or more - excited about MiracleMind.

From Surveys to Social Networks

MiracleMind will take advantage of Web 2.0’s latest invention - social networking - to get the word out. We’re developing a video to be posted on YouTube and shared around the world that will introduce the MiracleMind concept. The videos will be linked to the next version of the MiracleMind survey. We’ll also tap into several of the more than 100 major social networks on the web. This new strategy, called viral marketing, gets a buzz going at almost no cost at all.

Research, Research, Research

You can never know too much about your customers. MiracleMind’s first survey confirmed the definition of our 14 target markets. Our second survey will drill down into each of these markets:

• What courses matter most in each market?
• What features of the MiracleMind service are most important?
• Where do we find customers in each of these markets:
  • What web sites do they go to?
  • What newspapers and magazines do they read?
  • What are their favorite products and services?
  • What gets them excited?

MiracleMind: A Home for Unbiased Wisdom

We’ve already learned that our customers are seeking authoritative, effective knowledge they can rely on; knowledge that covers all relevant viewpoints, and delivered through a structured multi-media format. The Internet is full of information, but much of it is biased, incomplete, or incorrect.

MiracleMind will help its subscribers get the information they need to solve their problems and improve their lives. Customers will keep coming back to learn more. Our research shows that an environment of trust and safety is essential for transformational learning. Being a trustworthy place for wisdom moves MiracleMind beyond a corporation and into a relevant community.

Viral marketing creates a rapid growth spiral. Customers join, share the concept, and earn referral income when they bring in more customers. Learning what they need to improve their lives, they become change agents, creating an evolving e-learning community with explosive growth.